Welcome to The Business of Therapy
You did it! You took the first step towards your next level of business mastery just by signing up for this course. Whether you are attending in-person or virtually, I am so excited that you have made this commitment to yourself and your dreams. Having attended so many business trainings myself, I know the value of this type of learning and experience and what it has the potential of doing for you. I am just so excited for what’s to come for you! Thank you for taking the leap and just know that I am already counting down the days until our time together. – Much love, Lisa
This course site has been created for you as your “go-to”, or guide, as we work toward our time together in November, so please make sure to read through the information carefully!
Before we get started, we want to hear from you! Please complete this short questionnaire and share what your hopes are for the course by no later than November 7th, 2025.
*(If you are signed up for the VIP Experience, please disregard the link above, we will email you a link to a separate questionnaire on November 3rd!)
Also, if you’re on Facebook, we invite you to join us in a private group for students of The Business of Therapy course. Share comments, questions, resources, and let’s get to know each other!
One of the greatest business principles you will ever learn is that spending time working on your business is just as important as spending time in your business. In fact, it pays dividends, literally.
So, let’s get down to business! We created a playlist of videos and podcasts just for you to get you thinking and inspired!
Don’t wait until November to get started. Listen to The Business of Therapy Playlist now!
“Our fears will always be the ceiling of our innovation and evolution.” – Lisa Dion
The Business of Therapy is a 2.5 day, LIVE interactive course that includes over 19-hours of content weaving together instruction and work time designed for you to walk away with a plan in place to help you build your dreams.
Because doing work that inspires you while making money isn’t a fantasy. Lisa will teach you how to master a business mindset, put steps into action, challenge your fears, and listen to your intuition so you can go after your biggest entrepreneurial dreams.
WHAT YOU WILL LEARN:
- Discover what is truly important to you and how to create a congruent vision
- Think and problem solve like an entrepreneur
- Navigate the “feedback systems” that arise in business creation
- Create a strategic plan, set goals, and manage time horizons
- Identify and shift your money psychology
- Raise rates and determine fees
- Use the chaos in your business to your advantage
- Work with rejection and negative feedback
- Tackle your fears and limiting beliefs that keep you stuck
- Take calculated business risks and create a Plan B for economic and market downturns
- The developmental stages of a business/dream
- Build an accountability team to keep you focused
- How to identify your target market and unique message
- How to be a leader and run a company or practice
- And so much more!
In-Person Participants
Reserve your hotel and flights: This year’s event will be held at the luxurious Hilton San Diego Bayfront! With its stunning waterfront views and contemporary design, the Hilton San Diego Bayfront offers a seamless blend of relaxation and inspiration.
Hilton San Diego Bayfront, 1 Park Blvd, San Diego, California, 92101
Why stay at the Hilton San Diego Bayfront?
- Luxurious Accommodations:
Indulge in ultimate comfort as each room is thoughtfully designed to provide a haven of relaxation, ensuring that you have a “regulated” stay. - Culinary Delights:
Savor the flavors of San Diego with both on-site restaurants and numerous off-site options offering everything from local cuisine to international dishes. (This is one of my favorite parts) - Scenic Views:
Take in breathtaking views of the city and the bay from the hotel’s various vantage points. - Award-Winning Service:
Immerse yourself in true hospitality and experience service that goes above and beyond. - Proximity to Key Attractions:
Explore the best of San Diego, with the hotel situated just steps away from major attractions, business districts, and entertainment hubs, making it an ideal choice for both leisure and business travelers.
Hotel Room Rate/Booking: $199 USD/night
*Book your room under the Synergetic Play Therapy Institute’s special room rate!
Flights/Transportation: Choose the San Diego International-Lindbergh Field Airport for your flight. It’s only 3 miles from the Hilton San Diego Bayfront hotel!
Parking at the Hotel: Current parking rates are as follows and subject to change.
Daily Valet Parking $65 per vehicle/per day, excluding gratuity.
Daily Self Parking $45 per vehicle/per day.
Please contact the hotel directly for more information.
Food/Dietary Restrictions Questionnaire: In-person attendees will be provided lunch on Day 1 and Day 2 to allow for focused working time with Lisa and other attendees! To ensure we are able to meet any dietary needs, please complete this Dietary Requirements Questionnaire by no later than October 16, 2025!
Virtual/Online Participants
If you are attending online, please block out your calendar for this time period as if you were attending in-person. This event is not being recorded for distribution! You will need to be present for the full duration of the course as online attendees will be broadcasted directly into the conference meeting room!
You will be able to ask questions and the in-person attendees will be able to hear you. and you will participate in the same break-out experientials with other online participants. To make your online experience as enjoyable as possible, please commit to being 100% present and free from distractions.
We will have a team online with you to support all of our virtual participants during the course and have a 2025 The Business of Therapy WhatsApp Group to answer any questions you have in real time! See your Virtual Participants lesson below, for more information!
All Participants
What to Bring & Wear for both In-Person and Virtual Participants: This course is about stepping into your dream and embodying the entrepreneurial side of yourself, so we recommend dressing the part. Dress in a way that makes you feel confident and like you really own your dream/your business. Business casual comes to mind, but you know YOU the best!
We are going to be doing a fair amount of “work”, so make sure you bring whatever you like to take notes on and create with. If you are a computer person, bring your laptop (make sure you bring it fully charged in case you aren’t near an outlet). If you are a paper/pen person, bring a journal. We also encourage you to bring markers/crayons, etc., as you will have time to draw or write out your vision!
