Welcome to The Business of Therapy


You did it! You took the first step towards your next level of business mastery just by signing up for this course. I am so excited that you have made this commitment to yourself and your dreams. Having attended so many business trainings myself, I know the value of this type of learning and experience and what it has the potential of doing for you. I am just so excited for what’s to come for you! Thank you for taking the leap and just know that I am already counting down the days until our time together.  – Much love, Lisa

This course site has been created for you as your “go-to”, or guide, as we work toward our time together in November, so please make sure to read through the information carefully!

One of the greatest business principles you will ever learn is that spending time working on your business is just as important as spending time in your business. In fact, it pays dividends, literally. 

Also, if you’re on Facebook, we invite you to join us in a private Business of Therapy Facebook group for therapists, coaches, helpers, and healers who are committed to building their dream business, no matter where they are on their journey. Share comments, questions, resources, and let’s get to know each other!

“Our fears will always be the ceiling of our innovation and evolution.” – Lisa Dion

The Business of Therapy is a 2.5 day, LIVE interactive course that includes over 19-hours of content weaving together instruction and work time designed for you to walk away with a plan in place to help you build your dreams.

Because doing work that inspires you while making money isn’t a fantasy. Lisa will teach you how to master a business mindset, put steps into action, challenge your fears, and listen to your intuition so you can go after your biggest entrepreneurial dreams. 

WHAT YOU WILL LEARN:

  • Discover what is truly important to you and how to create a congruent vision
  • Think and problem solve like an entrepreneur
  • Navigate the “feedback systems” that arise in business creation
  • Create a strategic plan, set goals, and manage time horizons 
  • Identify and shift your money psychology
  • Raise rates and determine fees
  • Use the chaos in your business to your advantage 
  • Work with rejection and negative feedback
  • Tackle your fears and limiting beliefs that keep you stuck 
  • Take calculated business risks and create a Plan B for economic and market downturns
  • The developmental stages of a business/dream
  • Build an accountability team to keep you focused
  • How to identify your target market and unique message
  • How to be a leader and run a company or practice
  • And so much more! 

In-Person Participants

Reserve your hotel and flights: This year’s event will be held at the luxurious The Westin Riverwalk, San Antonio! Located on the famous San Antonio Riverwalk, The Westin Riverwalk offers an urban retreat in the heart of downtown and in a setting inspires creativity, connection, and relaxation for a truly memorable experience. 

The Westin Riverwalk, San Antonio, 420 W Market Street, San Antonio, Texas, 78205

Why stay at The Westin Riverwalk, San Antonio?

  • Luxurious Accommodations:
    Indulge in ultimate comfort as each room is thoughtfully designed to provide a haven of relaxation, ensuring that you have a “regulated” stay.
  • Culinary Delights:
    Savor the flavors of San Antonio with both on-site restaurants and numerous off-site options offering everything from local cuisine to international dishes. (This is one of my favorite parts)
  • Scenic Views:
    Take in breathtaking views of the city and the riverwalk from the hotel’s various vantage points.
  • Award-Winning Service:
    Immerse yourself in true hospitality and experience service that goes above and beyond.
  • Proximity to Key Attractions:
    Explore the best of San Antonio, with the hotel situated just steps away from major attractions, business districts, and entertainment hubs, making it an ideal choice for both leisure and business travelers.

Hotel Room Rate/Booking: $219 USD/night 

*Book your room under the Synergetic Play Therapy Institute’s special room rate!

Flights/Transportation: Choose the San Antonio International Airport for your flight. It’s only 8.5 miles from the The Westin Riverwalk hotel!

Parking at the Hotel: Current parking rates are as follows and subject to change.
Daily Valet Parking $60 per vehicle/per day, before tax and gratuity.

Please contact the hotel directly for more information.

Food/Dietary Restrictions Questionnaire: In-person attendees will be provided lunch on Day 1 and Day 2 to allow for focused working time with Lisa and other attendees! To ensure we are able to meet any dietary needs, please complete this Dietary Requirements Questionnaire by no later than October 23, 2026!

What to Bring & Wear: This course is about stepping into your dream and embodying the entrepreneurial side of yourself, so we recommend dressing the part. Dress in a way that makes you feel confident and like you really own your dream/your business. Business casual comes to mind, but you know YOU the best! 

We are going to be doing a fair amount of “work”, so make sure you bring whatever you like to take notes on and create with. If you are a computer person, bring your laptop (make sure you bring it fully charged in case you aren’t near an outlet). If you plan to use a laptop during quiet work time, please consider bringing one with a quiet keyboard or choosing a spot in the room where typing won’t distract others. Thank you for helping us keep the space focused and comfortable for everyone!

If you are a paper/pen person, bring a journal. We also encourage you to bring markers/crayons, etc., as you will have time to draw or write out your vision!