The Business of Therapy Course


These are just a few words students have used to describe this course!



Back by popular demand – revised, energized, and with an in-person and virtual option, join us November 11th-13th, 2022 (in person or virtual!) for the next Business of Therapy course! Custom designed for therapists, coaches, helpers and healers like yourself, who are deeply committed to making an impact and want to be of greater service – whether it’s one-on-one in private practice, launching a product or program, or running a company – Elevate and take your entrepreneurial dream to new heights!

As Keith Cunningham, world renowned business expert, says, “Nobody is born knowing how to be an entrepreneur”.  Like anything else, it’s a skill. It’s also not a skill you learn one time. It takes practice, ongoing learning, evolving, and professional (and personal) growth. A successful entrepreneur understands that building a business or launching a dream requires on-going learning as they move through cycles of incompetency to competency, over and over again, as each new skill is mastered… And that’s why this course exists! Lisa wants to be part of your “business mastery” journey.  

This course teaches you the steps involved in building a dream, as well as helps you understand the why behind them so you can think like a business entrepreneur. Plus, for 2.5 days, Lisa Dion, creator of Synergetic Play Therapy, President of the Synergetic Play Therapy Institute and co-founder of the Synergetic Education Institute, will give you the key ingredients she’s learned and discovered along her own entrepreneurial journey. 

  • Come in business attire and see yourself in a new way.
  • Learn the roadmap for creating a successful business.
  • Transcend old beliefs, mindsets and paradigms.
  • Have opportunities to do the work and leave with ideas ready to go.
  • Network in community, collaborate and leverage the support and expertise of others.
  • Create strategic partnerships and a mastermind accountability group that you can take with you to continue to support your journey.
  • Learn how to use principles from interpersonal neurobiology to achieve a greater level of business mastery.
  • And sometimes we think building a successful business means getting bigger, expanding or growing, but this course is about becoming more efficient so that you can use your time in other ways – not staying stuck in working for your business, but instead having your business work for you! 💖

Lisa’s ability to integrate and teach authenticity in entrepreneurship is uncanny and truly unique; you can’t walk away from the course without saying Wow!” -Amber Ratcliffe

And this year’s event will be held at the Brown Palace Hotel & Spa, Denver, Colorado’s most famous and recognizable hotel. It’s superbly designed inside and out, and its downtown location and luxurious accommodations have made it a favorite of celebrities and politicians since the late 1800s. Almost all of the United States presidents have stayed at least one night in the Brown Palace, as have Elvis Presley and the Emperor of Japan. We chose this location for you as a symbol of your worth – because you’re worth it! And your dreams are worth it!!  Can’t attend in person? You can still join us virtually.

This course is for you, if you:

  • Have a business idea and don’t know where to start
  • Have a successful business and want to take it to the next level
  • Have launched a dream and can’t seem to get traction
  • Feel overwhelmed by the many to-dos and responsibilities of your business
  • Feel alone, confused and filled with self doubt as you think about building and growing your dream
  • Keep finding yourself in-debt and/or not able to grow your finances
  • Keep finding that your fears and limiting beliefs are stopping your growth 
  • Want to become more efficient with the business you have (no matter the size of your business) so that your business is working for you, not you having to keep working your business

For course details and topics covered, see below.


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Course Details: The Business of Therapy is a 2.5 day, LIVE interactive course that includes over 17-hours of content weaving together instruction and work time designed for you to walk away with a plan in place to help you build your next entrepreneurial dream.

And this isn’t your average left-brain business course.  Lisa will weave in right-brain principles and experiences from Interpersonal Neurobiology to help you regulate, integrate and maximize your growth and potential.

This course gave me permission to not only follow my dreams, but also gave me the “how to” of making them happen. It was inspiring and has changed my perspective on what’s possible for me in my life.” -Kristen Spiegel

When: November 11th – 13th, 2022 

Where: Denver, Colorado (Brown Palace Hotel) with a virtual option! (Note:  This course will not be recorded.  Virtual attendees must attend live.  Course times have been chosen to offer virtual participants a reasonable time option for attending no matter where they are in the world, as this course is highly experiential and includes breakout groups)

Schedule: To view the schedule, click here.

Materials Needed: Your idea and a willingness to go for it! (Lisa will teach you the roadmap and you’ll individualize the steps and put them into action)

In this course, you will learn how to: 

  • Discover what is truly important to you and how to create a congruent vision
  • Think and problem solve like an entrepreneur
  • Navigate the “feedback systems” that arise in business creation
  • Create a strategic plan, set goals and manage time horizons 
  • Identify and shift your money psychology
  • Raise rates and determine fees
  • Use the chaos in your business to your advantage 
  • Work with rejection and negative feedback
  • Tackle your fears and limiting beliefs that keep you stuck 
  • Take calculated business risks and create a Plan B for economic and market downturns
  • The developmental stages of a business/dream
  • Build an accountability team to keep you focused
  • How to identify your target market and unique message
  • How to be leader and run a company or practice
  • And so much more! 

Cost: $649 (USD)

*Options to pay in full or split the payment in 2 back to back, monthly payments.

*Price includes a special social/networking event for in person participants. 

Hotel Cost: $189 (USD) – Book this special discounted rate directly through this link: The Brown Palace Hotel and Spa, Autograph Collection. 

Registration Deadline: Deadline to register for in-person or live virtually is Oct 25th (only 8 spots left for in-person attendance).

Instructor: Lisa Dion, LPC, RPT-S*

*Lisa Dion, LPC, RPT-S, is the founder and President of the Synergetic Play Therapy Institute, co-founder of the Synergetic Education Institute and the creator of Synergetic Play Therapy®. Lisa built her first of six businesses in 2003 and has been building and creating ever since. She has written books, launched a successful podcast, is an international teacher and speaker, business coach to organizations and individuals worldwide, and she’s transitioned the Synergetic Play Therapy Institute from a local business to an international organization. 

Refund Policy: Cancellations received one month from the start date will receive a full refund. Cancellations received less than one month from the start of the course will receive a full refund minus a $100.00 administrative fee. Cancellation once the class begins will forfeit the payment of the course. However, payment can be applied towards a future Business of Therapy™ course. If an emergency arises, please contact us to discuss.

Additional information

Please select your payment and attendance option:

Pay in Full w/ In Person Attendance ($649 USD), Pay in Full w/ Virtual Attendance ($649 USD), Pay in 2 Installments $324.50 (USD) w/ In Person Attendance, Pay in 2 Installments $324.50 (USD) w/ Virtual Attendance


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